Say Hello to SneakerDry!

EXTRA EXTRA, Read all about it! SneakerDry keeps feet dry!

Back in June some friends and I debuted a new project. SneakerDry is an innovative product that every runner can use. How many times have you gone running and come home with soaking wet shoes? I can't count the times that on my run I encountered that unexpected monsoon, open fire hydrant, or puddle that looked especially splashy, only to return home with drenched, smelly shoes.

Don't Fret! SneakerDry is here to help. Before, it might take days for my shoes to fully dry out before I could run in them again. I dare not put them in the dryer--who know what shape they'd shrink into... Now there's a new solution. Just shove a few sheets of my trusty SneakerDry into my shoes and before I know it, I'm ready to go! And don't worry about paper waste; SneakerDry is completely recyclable!

SneakerDry first hit the scene in June as the program for the race program for the Front Runners New York, Lesbian and Gay Pride Run 2010. It was a big hit, providing useful information about the race, sponsors, and runners before the race, and then saving shoes afterwards.

The product is still evolving as we develop ways that you can customize it for your own particular race and as we get it ready to sell in stores. Please feel free to contact me or Damian, SneakerDry owner/founder, if you're interested in using it at one of your functions at Damian@SneakerDry.com. The website is currently under development, where you'll be able to purchase SneakerDry, as well as, upload your own artwork to make your own custom SneakerDry.

I've contributed all the artwork for SneakerDry. Everything from the logo, info graphics, to the layout for the Pride Run. It's been a super fun project to work on, combining my interests in running and design.

Because of the popularity of the newspaper during the 50s, I've been relying on it for as my influence. I picked up one of those great Taschen Icons books (50s Fashion: Vintage Fashion and Beauty Ads) and thinking of (one of my favorite movies) The Incredibles for inspiration. I'm really happy with the result--a logo that can stand independently and work as the header for our paper. I used the typeface Las Vegas by the type foundry House Industries and allowed it to dictate the shapes I used for the rest of the logo.

The most fun part for me were the graphics to describe how to use SneakerDry. It was a real challenge to simply the step and come up with images to represent the concepts. The best part was stretching to draw in a style I'm not accustomed to. I love the little runner man at the end of the steps. I'm hoping the project allows me to create some more similar work. I've already gotten to draw a little biker man for the project, as those bikers have to deal with the same problem.


There's definitely more to come on this project. Please contact me if you're a race director and are interested in using SneakerDry at one of your events.

And remember, Dry Feet are Happy Feet!!